Note: Our blog below on China Security & Surveillance may appeal to a more limited audience than our previous blogs on monitoring and identification. For those of you on our new, expanded list, please look at these other blogs as well before indicating that you want to be taken off the distribution list entirely.
On the heels of a follow-up report by the Security Industry Association (which very conservatively projects Chinese security industry spending by 30% to $11 billion in 2008, we have contacted three independent sources just back from viewing Chinese commercial and government security installations to check just which companies appear to lead the Chinese market. Our sources remind us that the government-sponsored China Public Security Guide estimates the 2008 market at over $26 billion – bigger than the SIA study, but to us clearly less independent. Our sources are convinced that China Security & Surveillance (CSR:NYSE) has major advantages in the mid-sized China security surveillance market and should be a company to watch closely.
We have done background work on a number of Chinese security companies. While we find two of the companies, a leader in fire systems and the other, a leader in geospatial surveillance software, interesting in their own right, they are both much smaller than our focus in this blog – China Surveillance & Security (CSR) – China’s leading domestic security surveillance company, and our Chinese researches reiterate that this is the company to watch.
With management guided revenues of $380 million in 2008, CSR is more than the leading homegrown security company in China – it has go-to-market advantages that are not appreciated by non-security analysts who are looking only at the stock valuation, or only at the financials. The company has won numerous contracts in China’s growing “Safe Cities” program (video surveillance of dome 600-plus cities), and its contracts are growing in size, having moved from the sub-million size to the multi-million size just within the last year. While the company has won huge contracts in the cities of Jining and Qungzhou City, our sources believe there will be a series of $10+ million-sized contracts coming over the course of 2008 into 2009 which will be more typical of the types of contracts to be won.. The company just won its first two projects in Beijing, and we believe that government projects, once scaled up and proven out will lead to more commercial projects as well. We would note that commercial security still constitutes over 50% of revenues.
Finally, just so everyone understands, CSR is already the (a) largest indigenous systems integrator in China – we note another five very small companies as competitors, (b) largest security product manufacturer in China – we note one significant Chinese video technology manufacturer as a competitor, and (c) largest non-government monitoring company in China (even though this last revenue category is barely at the double-digit million level at this point, but with literally no other private competitors). This would be like combining Siemens Building Technologies on the integration front, with Honeywell on the equipment front with ADT on the monitoring front in one company operating exclusively in one country. It could never happen in the U.S. or Europe, because the service and monitoring companies would never buy from Honeywell, and the equipment companies would never sell to Siemens and ADT, because of channel conflicts. However, it can, AND IS, happening right now in China via CSR.
So, what do prospective competitors in China, and public investors in CSR’s stock have to wrestle with?
Pluses:
- CSR has created a unique company in the security industry, no other security company we know of controls its manufacturing, distribution, installation & integration, and finally, its monitoring business. China’s lack of an existing security channel infrastructure has allowed CSR to create such a business.
- The Chinese security industry is not being driven primarily by the Olympics, even though it is a real factor. The industry is being driven by a Five-Year plan that intends to provide video surveillance and monitoring to the 600 largest cities in China (“The Safe Cities” project), and State Ordinance 458 to rid gambling, bar and karaoke establishment of “unsavory” business practices. The Olympics are coincident with the Five-Year plan, not a substitute for any of these security programs. Indeed, even as many businesses in China slow down to accommodate dislocations caused by the Olympics, our sources have come back saying the government-sponsored security projects are showing absolutely no deceleration.
- The company has the potential to become the major integrator, with major long-term monitoring contracts, favored by investors. The equipment brands CSR has bought have generally been the brands most consistently spec’d by its commercial and government customers. As time goes on and the company builds its REAL brand around installation, integration and monitoring, the equipment brands can be almost seen as a separate company one day, or even spun out.
- Our sources tell us that the company is becoming very successful in becoming the security installation and equipment brand of choice in mid-size Chinese cities for both commercial and government end users. CSR is also well ahead of any domestic competitors in forming joint ventures and partnerships with Asian companies outside of China.
- Although companies like Honeywell, IBM and Siemens and General Electric are the primary participants in the Olympics (and for the very largest Safe City installations), we believe that for to maintain share in China, particularly as the middle government and commercial market grows (according the SIA report), they are going to have to increasingly deal with CSR and its widening regional partnerships and advantageous go-to-market position.
Minuses:
- The company is not covered by major investment banks in the U.S. (BNP Paribas just initiated coverage), which has allowed traders to take advantage of volatility in the stock. Some of this volatility emanates from negative reports written by the successor to the old CIFRA organization which did not like the way the company recognized revenues, nor recognized pro forma earnings in place of more conservative reporting. While the company management has slowly learned what investors accept and don’t accept in reporting numbers, we also believe that the company’s position in China in winning new contracts with increasing long-term contractual cash flows will make this negative arguments irrelevant.
- The company’s corporate management needs to beef up. Mr. Guoshan Tu, Chairman and CEO, is a highly successful entrepreneur and was prescient in setting up over 40 distribution points around China for the integration business – before selling any product. He is clearly very market savvy, but lacks a pedigree in security. Terence Yap, who has assumed the role of vice chairman and chief financial officer, appears to be working 28 hours per day, and probably needs more personnel in the financial side so he can concentrate more on operations.
- The company must integrate its brand among the many equipment acquisitions it has made, but do it in a way that evolves the brands into CSR without worker or end user frictions. One of the key elements in doing this is the creation of an major manufacturing campus near Shenzhen, where most of the product company employees will work. This site is key to integrating cultures and personnel and brands. So far, the final papers have not been signed for this site, although our spies from China tell us there is already activity there. Nevertheless, the campus was announced nearly a year ago and the delays in finalizing the moves of the product companies is frustrating.
- The company needs to somehow refinance or rid itself of two convertible debt issues totaling some $110 million, whose conversion features are great for the private equity paper holders, but onerous for the company. These converts were issued when the company was much smaller, seeking growth, and someone stepped up with capital. However, for this size company, it becomes very expensive and dilutive capital – the GAAP accounting for the issues is impossibly harsh — (not to speak of the hedging/shorting that goes along with the issue) and management should find a way to unburden itself of these issues, without blowing up the balance sheet. Free cash flow was positive for the first time in 2007, but at $18 million did not overcome the $82 million used to acquire companies. The company will have to improve its free cash flow in 2008.
Conclusion:
While we cannot comment on the stock and price targets, clearly we believe this is a company security industry and investment industry professionals should be watching. With the above pluses and minus, we would reiterate that China Security & Surveillance is the only security company that we know of that has no legacy channel conflicts and can manufacture, install, integrate, distribute and monitor security equipment and systems on its own to a very large market. That in and of itself is neither good nor bad, however a combination of qualities has convinced us that CSR has enormous advantages over local competition and has a potentially lucrative future. With consensus estimates (we would include the dilution from two convertible debt issues) at about $1.00-$1.05 for 2008 (an estimated P/E of about 14x), and with estimated EBITDA for 2008 at $65-$70 (EV/EBITDA of less than 10x), I believe these are reasonable valuations relative to the balance of pluses and minuses we tote up on this Chinese industry leader.
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